Lydia Ko signs with Callaway
1/14/2014 | by AmateurGolf.com Staff
see also: Sponsor News
Ko recently won her first tournament as a professional using the Company's new X2 Hot Pro Drive
CARLSBAD, Calif., January 13, 2014 - Callaway Golf Company (NYSE: ELY) today confirmed an endorsement deal with 16-year-old golf sensation Lydia Ko.
The New Zealand native, former World No. 1 Amateur and youngest winner ever on the LPGA Tour will play a full complement of Callaway and Odyssey products. Ko recently won her first tournament as a professional using the Company's new X2 Hot Pro Driver.
"Lydia is an exceptional talent and a great addition to our staff," said Nick Raffaele, VP, Sports Marketing, Callaway Golf. "Last year we had several Pros win after successfully transitioning into our products and we're excited to see what Lydia can accomplish on the LPGA with the world's best clubs, balls and putter in the bag."
Ko's on-course ability is undeniable, and off-course she connects candidly and directly with fans through digital channels and social media. This combination of high performance and authentic engagement is a key part of the endorsement partnership.
"Lydia is digitally connected with golf enthusiasts across the world," said Harry Arnett, SVP, Marketing, Callaway Golf. "Her meaningful participation in the fast, interconnected network of golf makes her an exciting fit for our strategic objectives."
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