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Answer a handful of questions about your game, your schedule, and your audience. Get your Marketability Index instantly — then the full report: estimated dollar ranges, the sponsor categories realistically in range, and the three moves that would raise your number.
Step 1 of 7 · Who you are
This is a directional estimate of marketing potential based on the information you supplied. It is not an offer, an appraisal, guaranteed earnings, or financial advice. Dollar figures combine cash and in-kind value (equipment, apparel, travel, access) and are shown as ranges because real outcomes vary with negotiation, timing and market conditions.
In amateur golf, NIL value behaves differently than in football or basketball: the buyer is usually purchasing an option on a future professional, not an audience today. That’s why our model weights competitive results first and your tournament schedule second — a personal sponsor’s logo can’t appear on an NCAA competition uniform, so non-NCAA starts are where value gets earned — and why follower counts matter less than the public conversation assumes. Several of the highest-valued amateurs in the country have fewer than 15,000 followers.
Every weight and constant in the AmateurGolf.com NIL Value Estimator is published in full on our methodology page. If you disagree with a weighting, you can see exactly what it is — and exactly what changing your season would do to your score. The Index is free and shown before we ask for anything; the full dollar report is emailed with your consent.
For juniors and their families, NIL almost never starts with a national brand. It starts with a credible schedule, a verifiable ranking, and local businesses that want a hometown name — usually in-kind before cash. The report is honest about which categories are in range today, and every report carries the compliance notes that protect amateur status and NCAA eligibility, including the paid-instruction trap and the $600 reporting threshold.
You don’t need a college roster spot for your name to be worth something. A scratch or plus-handicap club player with a genuine following is priced on a second lens entirely — the brand-partnership value of the content itself — and the estimator reports both numbers side by side. Your USGA handicap counts as a credential even if you’ve never held a WAGR ranking.
Yes. Your Marketability Index and full component breakdown appear immediately, before we ask for anything. The full report — dollar ranges, your three biggest levers, and which sponsor categories are realistically in range — is free too, delivered on the page and by email.
No. The estimator prices every kind of competitive amateur: juniors and AJGA players, college golfers at every level, mid-ams, and club or independent amateurs. If your audience is your strongest asset — say a scratch player with a real following — the report also values you as a golf content creator, not just as a competitive athlete.
Five weighted components: competitive results (38%), tournament-schedule exposure (24%), audience (16%), story and x-factors (12%), and home market (10%). Every weight and constant is published in full on our methodology page — no black box.
No. The shareable score card shows only your Index and band — dollar figures stay private to your report. For players still in high school, the report goes to a parent or guardian, and we never collect a date of birth.
It can if you take the wrong deal. The most common trap is paid golf instruction — the NCAA permits it, but the Rules of Amateur Status do not. Every report includes the compliance notes that protect NCAA eligibility and amateur status, including the $600 reporting threshold.
More on the business of amateur golf: our NIL hub · full methodology