Callaway Unveils New Chrome Soft and Chrome Soft X Balls
The new Chrome Soft ball features a new Graphene-infused core
CARLSBAD, Calif., January 23, 2018 -- Callaway Golf Company (NYSE: ELY), today announced new versions of the Chrome Soft and Chrome Soft X Golf Balls. The new models will be available to golfers in white, yellow, and the company's popular "True Viz" (soccer ball style) pattern, will be available at retail on February 16, 2018.
Chrome Soft Golf Balls combine Tour-proven performance with unparalleled feel and
exceptional mis-hit forgiveness. One of several new features, a Graphene-infused Dual
Soft Fast Core has a larger inner core to maximize compression energy while a)
minimizing driver-spin and b) promoting high launch for long distance.
“We’ve innovated at every layer, starting with our groundbreaking new Graphene Dual
SoftFast Core,” said Alan Hocknell, SVP, R&D, Callaway Golf. “The result is an
extremely fast and soft-feeling ball that promotes high-launch and low spin off the tee for
long distance, and incredible shot-stopping spin around the green.”
The Chrome Soft golf balls have helped establish Callaway as the fastest growing major
equipment company in the golf ball category since 2013.
Fast Ball Speeds & Low Spin Off The Driver
New Graphene-infused Dual Soft Fast Core with a new, larger inner core maximizes
compression energy while minimizing driver-spin and promoting high launch for long
Distance & Control Through The Bag
Premium dual-core construction promotes more distance off of your longer clubs, and
more control off of mid-irons, short-irons and wedges.
Pinpoint Greenside Control
Thin ultra-soft Tour Urethane Cover feels fantastic and generates shot-controlling,
stroke-saving spin on pitches and chips.
The fast SubMantle, soft Tour Urethane Cover, and low compression core combine for
Softer golf balls compress easier on off center hits for incredible distance all over the
“After introducing the original Chrome Soft ball in 2015 with a core technology that
broke the soft and fast paradigm, we’ve established an incredible trend toward this type
of ball on both Tour and among amateur golfers,” said Jason Finley, Director, Product &
Brand Management, Golf Balls, Callaway Golf Company.
Key Info and Pricing
US Retail date: February 16, 2018
For more information, visit callawaygolf.com.