They tripled it.
Players who competed in either of the first two Billy Bell Cups know how amazing the namesake's design at Del Rio Country Club is. It's a private, 27-hole facility with gorgeous tree-lined fairways, challenging players off the tee, and everywhere else with healthy rough and fast and firm targets.
The first two years were played with Mid-Am and Senior Divisions; this year the committee added an open flight and the further increased interest. Winning by a single shot was the St. Mary's College team of Blake Hathcoat of Fresno and Mikey Slesinski of La Quinta.

Blake Hathcoat and Mikey Slesinski
On such a challenging course, you would think that would leave teams behind them giving chase. But top Northern California Mid-Ams Nick Moore (Monterey) and Matt Cohn (San Francisco) were able to post the same, setting up a battle of the Mids and young guns in the final round.
On Friday, there were plenty of times when Hathcoat and Slesinski could have let things get away, as neither player shot lower than 74. But sometimes it's all about the ham and egg, and they were able to do plenty of that.
"Both of us were able to buckle down and come through when the other wasn’t having a great hole," said Slesinski in an AmateurGolf.com interview. "We both knew going into the tournament that the nine holes on the Bluff were more suited for scoring low so we made it our goal to play those holes well."
Slesinski went on to call the river nine -- being used for the first time this year at the Billy Bell Cup -- more difficult.
"A combination of hard visualization and tough pins made that nine harder to score on," he said. We really had to focus on where the best leave was after our approach shots because as the greens got firmer, leaving it above the hole was a no-go.
Despite both players posting rounds of 74 and 75 on their own, they only took one team bogey, and that consistency gave them the edge over Moore and Cohn (11-under 133) , and the Turlock team of Paul Smith and Teddy Schrier who matched the low final round of 66 to tie second.
As close as the open division was, the senior was even closer. Randy Haag and Joey Ferrari posted 7-under for 36 holes to tie the always formidable team of Jeff Wilson and Todd Barsotti - two former University of The Pacific teammates.
Haag and Ferrari claimed the title on the second playoff hole.
The Super Senior division was not as close, Jeff Burda and Ron Johnson shot out to a nice day big lead and won by four strokes over Charles Ricesin (Lodi) and Scott Anderson (Bakersfield).
Jim Knoll, who almost all the senior golfers in Northern California rely on for his weekly golf reports, had nothing but praise for the superintendent and tournament and pro-shop staffs:
"The course was in fantastic shape," reported Knoll in his email update. "And after living in seclusion for the last couple of months, it was great to see everyone again and to be able to compete."
Indeed. In just three short years, The Billy Bell Cup has arrived.
