While most of the golf industry chases the established pro tours, Chuck Wilson has spent the last several years building in the opposite direction — toward the amateur, junior and collegiate ranks that rarely get a camera pointed at them. His company, Babygrande Golf, has quietly grown from a live-streaming startup into a media and technology platform that now touches many of the most tradition-rich events in the amateur game, and a consumer app is next.
Wilson is not a typical golf executive. As CEO and chairman of Babygrande Global, he spent two decades investing across music, film, technology and sports — the founder of Babygrande Records, with a résumé that runs from the entertainment business to a seat on the National Links Trust board and the advisory board of the Cameron Champ Foundation. He grew up playing municipal golf in Washington, D.C., and launched Babygrande Golf in 2022 to, in the company's words, support the worldwide growth and development of junior, amateur and collegiate golf.
An app built for the next generation
Babygrande's central insight is generational. Wilson has repeatedly pointed to research indicating that only about 17 percent of Gen Z ages 12–27 watch television at all — a statistic that reframes the entire opportunity. If the next wave of players and fans lives online, then that's where amateur golf needs to be presented, and presented differently.
That thinking is now taking the form of a consumer product. Babygrande Golf has begun promoting an app it describes as a single place to watch tournaments, share your game and connect with the next generation of players. The pitch centers on a few features: multi-camera coverage that lets viewers control the action, the ability to upload photos and video to showcase your own game, and social tools to follow players and coaches and build a network. The company is running an early-access list where users can claim a handle before public release, along with priority entry and launch perks — a community-first, social-network framing rather than a traditional broadcast one.
Streaming as the foundation
The app sits on top of a streaming operation that has scaled fast. Since launching in 2022, Babygrande says it has produced coverage for more than 25 collegiate tournaments alone, and its 2026 slate reads like a tour of the amateur game's crown jewels.
In 2026 the company partnered with the NCAA to livestream every Division I Men's and Women's Regional site simultaneously — 12 host sites, a first in championship history — with all coverage available on BabygrandeGolf.com. It followed that with a partnership with Golf Channel around the NCAA Division I Championships, producing and distributing live coverage of the opening rounds of stroke play and select windows that simulcast across Golf Channel's digital platforms, while Golf Channel remained the exclusive linear TV home.
Babygrande also expanded its relationship with Pinehurst Resort to cover four historic championships — the North & South Men's, Women's and Junior Amateurs and the Donald Ross Junior — and was named the exclusive livestream production and distribution partner for The Junior Tour Powered by Under Armour in a multi-year deal. Across all of it, the emphasis is consistent: accessibility, high-quality production and athlete-first storytelling.
Meeting fans where they already are
Rather than build an island, Babygrande has been wiring its streams into the places golf fans already gather. In early 2026 it struck an exclusive partnership with Scoreboard powered by Clippd — the online home of college golf — to integrate Babygrande live streams directly into Scoreboard's live scoring experience. Wilson framed it as meeting fans exactly where their attention already is, folding live video into the leaderboard rather than asking viewers to choose between the two.
The events, and the impact
Beyond the camera, Babygrande has put its name and its money into the amateur calendar. It has sponsored, produced or marketed events across the AJGA, the ANNIKA Foundation and more — including the Babygrande Donald Ross Collegiate, the Mack Champ Invitational, the ANNIKA 3M Intercollegiate, the East Lake Cup, and the AJGA Babygrande DC Classic, a tournament created in partnership with the AJGA and the National Links Trust that benefits public-golf access in Washington, D.C.
That last piece is the throughline of Wilson's larger ambition. His board work with the National Links Trust — which protects and promotes accessible, affordable municipal golf — and the Cameron Champ Foundation points at the same goal the streaming and the app do from a different angle: widening the door to the game. Exposure at the amateur level, as Babygrande puts it, has long been underserved, and the company's bet is that connecting players, fans, tournaments and sponsors earlier — through live coverage, storytelling and now a social platform — is how the next generation of the game actually gets built.
For a competitive-amateur audience, Babygrande is worth watching on both fronts: as the production partner increasingly likely to be streaming the events these players compete in, and as the company trying to build the app where they'll share their own golf.
Sources: Babygrande Golf newsroom and website; First Call Golf; The Golf Wire; Scoreboard powered by Clippd; National Links Trust Podcast; Rolling Stone Culture Council; Wikipedia.
