CARLSBAD, Calif., January 27, 2016 – Callaway Golf
announced today at the annual PGA Merchandise
Show that it has signed legendary golf instructor Hank
Haney to its professional staff. Having instructed more
than 200 PGA TOUR professionals in his career, Haney
is a preeminent figure in golf instruction. Additionally,
a shared focus on creating digital golf content and a
mutual commitment to engaging directly with
everyday golfers made the partnership between
Callaway and Haney an ideal fit.
“Dramatic increase in content consumption in our
sport has challenged brands like ours to think more
like a publisher, creating light, fast, multi-channel and
on-demand digital content that enhances a golfer’s
connection to the game and to the company,” said
Harry Arnett, SVP, Marketing and Category
Management, Callaway Golf Company.
“Hank’s entrepreneurial spirit, commitment to
innovative and digital content, and status as a premier
golf instructor was perfectly in-line with our
objectives.”
While growing market share in its clubs and balls
business in recent years, Callaway Golf has emerged
on the forefront of digital and constant engagement,
including programming that includes a weekly live
show from the company’s HQ, regular instructional
content and product-focused original series.
Haney
likewise has driven innovative content through his
host role for The Haney Project, Hank Haney Golf
Radio on SiriusXM, several notable books, including a
#1 New York Times Bestseller, and the award-winning
Hank Haney Blueprint and Essentials instructional
DVDs, in addition to establishing the wildly popular
Hank Haney University.
“I was drawn to Callaway because of its high
performance products, and its commitment to being
intimately connected to the everyday golfer through
its products, services and digital content,” remarked
Haney.
“The company’s philosophy of 'constant digital
engagement' presents a lot of opportunity for us to
collaborate to bring valuable and new content and
products to those that strive to play better golf."
ABOUT CALLAWAY GOLF
Through an unwavering commitment to innovation,
Callaway Golf Company (NYSE:ELY) creates products
designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf
clubs and golf balls, and sells golf accessories under
the Callaway Golf® and Odyssey® brands worldwide.
For more information please visit
www.callawaygolf.com.
