MARLBOROUGH, Mass. (Jan. 18, 2012) -- CHAMP/MacNeill Engineering Worldwide - The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories - will showcase the new "My Hite" Zarma FLYTee, Flix Divot Tool and its full line of renowned spikes and accessories at the PGA Merchandise Show, booth 2629, January 26-28 in Orlando, Florida.
Extending the product line of the popular Zarma FLYTee, the new "My Hite" models feature a unique colored band around the stem that allows golfers to routinely place the ball at a consistent height to promote optimum contact on every swing. Like its predecessor, the new offerings are made with durable, environmentally-friendly materials, as well as a six-pronged head and shallow cup that reduces friction, promoting increased distance and accuracy.
The company will provide complimentary re-spiking services on Wednesday, January 25, at Orange County National Golf Club during the PGA Show Demo Day. Attendees wearing golf shoes are invited to visit the company's station, where a representative will remove existing cleats and replace them with CHAMP models, which have been used by 27 of the last 33 major winners.
"The PGA Show has been an ideal launch pad for us to unveil our innovative solutions in a variety of categories to new and existing customers," says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. "For 80 years, we've left no stone unturned in creating technically superior products - be it spikes, tees or accessories - that all golfers can use to maximize performance."
Also debuting at the PGA Show is the Flix divot repair tool, the lightest offering yet from the company. It shares the same durability as previous models, yet is almost unnoticeable when being carried in a pants pocket. The updated tool features a magnetic attached ball-marker that can be customized to include company, club or event logos and names.
The #1 Brand on Tour®, CHAMP is widely known for its acclaimed ScorpionSTINGER™ and recently-launched Zarma® spikes with patented cushion technology. Both are designed to ensure maximum traction, stability and comfort in all weather conditions.With more than 100 active distributors, CHAMP is the world's largest manufacturer of replaceable spikes. The company produces more than 140 million spikes annually and is the dominant global brand in football, soccer, golf, baseball, cricket, rugby and other sports.