Covington, Ga. — Bridgestone Golf, known for its industry-changing Bridgestone Challenge ball-fitting program (www.bridgestonegolf.com/en/fitting), announced today that it would introduce three new Tour level balls this fall as a direct result of data garnered through its ball-fitting sessions.

"Ball-fitting has proven to be a valuable diagnostic tool - helping thousands of golfers become better informed about how to choose the right golf ball for their game - and now it has become a catalyst for our research and new product development, providing valuable insight into what golfers need most," said Dan Murphy, Senior Director of Marketing – Bridgestone Golf, Inc.

The new B330-RX, a ball unlike any other product on the market, and the newly enhanced 4-piece versions of the award-winning TOUR B330 and TOUR B330-S series of balls are expected to hit retailers' shelves on September 1st.

TOUR B330-RX

Through its ball-fitting program, Bridgestone Golf tested thousands of golfers and found that no ball on the market could deliver TOUR-level spin and performance on the greens while also offering a softer compression that allowed moderate swing speed players the ability to compress the core in the same manner a high swing speed player does with other TOUR-level balls. As a result, Bridgestone Golf has developed the new TOUR B330-RX - a ball made specifically for low handicappers who do not have TOUR-level swing speeds, but want TOUR-level performance in their short game.

With its new Very SOFT Gradational Compression Core, the B330-RX delivers TOUR-level spin, control and feel, yet provides maximum distance to moderate swing speed players (less than 105 mph swing speeds) off the tee. Designed for swing speeds between 85-105 mph, the new B330-RX is the softest multilayer ball on the market, and the first TOUR performance ball designed specifically for low handicap amateurs.

In addition to the suped-up core, the B330-RX features an Ionomer Inner Cover that provides increased velocity and reduced spin off the driver and long irons, allowing players to hit their tee shots, fairway woods and long irons further with less swing speed. The B330-RX utilizes the same industry leading Seamless Cover Technology that Bridgestone balls have become known for, and features a 330-dimple pattern for optimal trajectory and consistency of ball flight. Furthermore, the enhanced Urethane cover offers TOUR-caliber greenside control and buttery soft feel on putts.

"We're very excited about the B330-RX as we believe it addresses a segment of players that have not received the attention they deserve," said Brandon Sowell, Golf Ball Marketing Manager - Bridgestone Golf, Inc. "For far too long, the industry's top selling manufacturer has claimed that one type of ball is the best choice for all highly-skilled players, forgetting about those low handicappers who just can't swing at 115 miles per hour. With the 'RX' players will no longer have to sacrifice distance off the tee, for better feel and spin into and around the greens."

NEW TOUR B330 and TOUR B330-S

The 2008 versions of the Bridgestone Golf TOUR B330 and B330-S feature Bridgestone's brand new dual-mantle 4-piece construction technology. While some 4-piece balls feature a dual core, the Bridgestone TOUR B330 and B330-S have dual mantle layers, providing several competitive benefits that were identified as being significant through TOUR player testing. For instance, the new inner mantle used in both balls provides reduced spin and a smoother energy transition resulting in even more distance off the tee. The inner mantle also performs better in windy conditions, giving the ball flight a more piercing trajectory making it less apt to be affected by sudden gusts. Furthermore, the new TOUR B330 and B330-S feature a slightly softer core and cover for increased touch on the greens and even better spin performance on half wedge shots.

Like their predecessors, the new B330 and B330-S utilize Bridgestone's Gradational Compression Technology in their cores to produce greater repulsion, resulting in unparalleled distance off the tee. The Bridgestone B330-S features a SOFT Gradational Compression Core for enhanced feel off of irons and wedges. The Tour B330 is designed for swing speeds of 112+ mph and will appeal to players who appreciate a slightly firmer feel. The B330-S is optimized for players with swing speeds ranging from 103-115 mph, and will appeal to players who value a softer feel.

The 2008 B330 family of balls will feature a street price of $42.99 per dozen (suggested retail price of $56 per dozen) and will be available at golf specialty stores and green grass retailers nationwide, beginning September 2008.

For more information on the entire Bridgestone Golf ball line and how to determine which ball is right for your game, visit www.bridgestonegolf.com or attend a Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule can be accessed at www.bridgestonegolf.com/en/fitting.

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