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Cleveland Introduces Innovative TFI Smart Square Putter
21 Apr 2015
by Rusty Cage

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The TFI Smart Square putter promotes a soft feel and consistent speed across the face.
The TFI Smart Square putter promotes a soft feel and consistent speed across the face.
The new TFI Smart Square putter from Cleveland Golf will have you seeing double, and once you do, the company known for short game innovation believes you’re going to like it.

The tour-inspired design on Cleveland’s new putter features Smart Square alignment technology - a pair of box-like dual axis alignments that frame the ball at address providing a clear visual path to the hole. The TFI Smart Square putter also features a multi- material face construction. A white Copolymer insert is combined with a Milled Copper Infused Face Cap to create a better feel and consistent speed across the club face.

The new putter derives its alignment technology from a pair of existing Cleveland putters, the Smart Square Blade and Mallet. The highly successful predecessors to the TFI also used two boxes to help golfers align the face. According to research conducted by Cleveland, players who used the Smart Square putters aligned the face 23 percent more accurately than when using putters without the unique alignment aid.

The TFI Smart 
Square putter uses a pair of dual axis 
alignments to help you aim the face.
The TFI Smart Square putter uses a pair of dual axis alignments to help you aim the face.

Along with the dual axis alignments and the multi-material face, the TFI Smart Square is outfitted with a High Density Stabilizing Wing and a Low Density Aluminum Body. These technologies combine to boost the putter’s MOI for greater stability and minimal distance loss on off-center hits.

The TFI Smart Square mallet putter has a head weight of 360 grams. It comes in three standard lengths (custom lengths available) and is offered in right-handed models only. The new putter carries a MAP (Minimum Advertised Price) of $199.99, while the Smart Square Blade and Mallet each carry a MAP of $139.99.

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