The new Chrome Soft ball features a new Graphene-infused core
CARLSBAD, Calif., January 23, 2018 -- Callaway Golf Company (NYSE: ELY), today announced new versions of the Chrome Soft and Chrome Soft X Golf Balls. The new models will be available to golfers in white, yellow, and the company's popular "True Viz" (soccer ball style) pattern, will be available at retail on February 16, 2018.
Chrome Soft Golf Balls combine Tour-proven performance with unparalleled feel and
exceptional mis-hit forgiveness. One of several new features, a Graphene-infused Dual
Soft Fast Core has a larger inner core to maximize compression energy while a)
minimizing driver-spin and b) promoting high launch for long distance.
“We’ve innovated at every layer, starting with our groundbreaking new Graphene Dual
SoftFast Core,” said Alan Hocknell, SVP, R&D, Callaway Golf. “The result is an
extremely fast and soft-feeling ball that promotes high-launch and low spin off the tee for
long distance, and incredible shot-stopping spin around the green.”
The Chrome Soft golf balls have helped establish Callaway as the fastest growing major
equipment company in the golf ball category since 2013.
KEY FEATURES:
Fast Ball Speeds & Low Spin Off The Driver
New Graphene-infused Dual Soft Fast Core with a new, larger inner core maximizes
compression energy while minimizing driver-spin and promoting high launch for long
distance.
Distance & Control Through The Bag
Premium dual-core construction promotes more distance off of your longer clubs, and
more control off of mid-irons, short-irons and wedges.
Pinpoint Greenside Control
Thin ultra-soft Tour Urethane Cover feels fantastic and generates shot-controlling,
stroke-saving spin on pitches and chips.
Ultra-Soft Feel
The fast SubMantle, soft Tour Urethane Cover, and low compression core combine for
unparalleled feel.
Forgiveness
Softer golf balls compress easier on off center hits for incredible distance all over the
face.
“After introducing the original Chrome Soft ball in 2015 with a core technology that
broke the soft and fast paradigm, we’ve established an incredible trend toward this type
of ball on both Tour and among amateur golfers,” said Jason Finley, Director, Product &
Brand Management, Golf Balls, Callaway Golf Company.
Key Info and Pricing
US Retail date: February 16, 2018
Pricing: $44.99
For more information, visit callawaygolf.com.
Most Popular Articles
Masters: Memorable performances by amateurs in the last 40 years
Apr 2, 2026A Mid-Amateur legend and a 14 year old have won low-amateur honors at Augusta National over the years
Meet the Amateurs in the 2026 Masters: Six Different Paths to Augusta National
Mar 22, 2026From teenage phenoms to seasoned dreamers, the amateur class at the 2026 Masters brings six compelling stories to Augusta
San Francisco City Championship: Champions Crowned
Mar 22, 2026Joey Hayden, Gianna Singh, Bob Niger, and Jeff Thomas capped championship week with title-winning performances at Harding Park.
Gary Woodland Wins Houston Open in Emotional Comeback After Brain Surgery
Mar 30, 2026Gary Woodland’s Houston Open win is a reminder of why perseverance matters in golf
2026 Augusta National Women's Amateur: Full Field Preview, Favorites & How to Watch
Mar 30, 202648 of the top 50 players in the world. Two past champions. One teenager who lost by a single stroke last year.
