With more distance, feel and durability, Titleist's flagship ball takes a step forward
FAIRHAVEN, Mass. (Jan. 24, 2013) -- Titleist,
the #1 ball in golf, has
advanced its flagship
Pro V1 and Pro V1x models, the world’s most
trusted and best-selling
golf balls. Driven by the
pursuit of superior performance, Titleist
delivers even more distance,
softer feel and longer
lasting durability in its 2013 Pro V1 and Pro V1x
models through new
core and cover
technologies.
The 2013 Pro V1 provides even softer feel,
making it the softest Pro V1
yet. Golfers will also
benefit from the Pro V1’s longer distance due
to lower driver and long
game spin, and a
shallower angle of descent that produces more
roll. The 2013 Pro V1x
delivers even more
distance and more consistent performance
with its deep downrange
peak trajectory, tight
ball flight and outstanding spin control. Both
new models feature an
improved Urethane
Elastomer cover and paint system that results
in longer lasting
durability while retaining a
whiter, brighter finish.
New Pro V1 and Pro V1x also maintain their
outstanding Drop-and-Stop
control, providing all
golfers with the proven short-game scoring
performance that
contributes to shooting lower
scores.
“Performance drives all of us at Titleist,” said
Mary Lou Bohn, Vice
President, Titleist Golf Ball
Marketing and Communications. “While it’s no
easy task for our Golf Ball
R&D team to improve
upon our industry-leading products, new Pro
V1 and Pro V1x are the
best performing golf
balls we’ve ever made and the best
performance choice for all golfers
looking to shoot lower
scores.”
The 2013 Pro V1 and Pro V1x have been
tested and validated by
golfers at every level of the
game – including the world’s best tour
professionals, PGA professionals
and amateur golfers
of all swing speeds – to resounding positive
feedback and success.
Among the early
converters to the new golf balls were Adam
Scott (Pro V1) and Luke
Donald (Pro V1x), each
player winning convincingly on the worldwide
professional tours after
putting the 2013 model
in play.
“Golfers want exceptional distance in their long
game and the best
scoring performance for
their short game,” said Bohn. “Yet they also
value longer lasting
durability. With our improved
Urethane Elastomer cover system, golfers will
not only experience an
aerodynamically more
consistent flight, they will notice their new Pro
V1 or Pro V1x golf ball
looking new and whiter
longer.”
Available in golf shops beginning Jan. 25, 2013,
new Pro V1 and Pro V1x
are manufactured to
exacting standards in Titleist’s own world-class
facilities. As a result,
every Pro V1 and Pro
V1x golf ball performs consistently for every
golfer, every round and on
every type of shot.
NEW PRO V1: Even Softer Feel, More
Distance and Longer Lasting.
Using ZG process core technology to create an
even softer
compression, new Pro V1 delivers
softer feel, more distance and longer lasting
durability, to accompany
the renowned Drop-
and-Stop greenside control that golfers rely on
to score their best.
“This is the softest Pro V1 we’ve ever made,”
said Bill Morgan, Senior
Vice President, Golf Ball
R&D, Acushnet Company.
“Due to the softer ZG process core
technology, new Pro V1 has a
lower, more controlled
flight with lower driver and long iron spin that
results in a shallower
angle of descent,
providing golfers with even more distance.
That softer compression also
makes this the best-
feeling Pro V1 yet and gives golfers an even
greater sense of control
with shots into and
around the green.”An improved Urethane
Elastomer cover formulation
and new paint system
have increased the durability of the new Pro
V1, making the ball look
whiter and brighter
longer, from shot to shot, hole to hole and
round to round. The new
cover and paint system
also contributes to an aerodynamically more
consistent golf ball.
“We’ve made an improvement to the
formulation of the urethane cover
that retains its out-
of-the-box appearance longer, and introduced
a new paint system with
exceptional adhesion
to the cover,” Morgan said. “These two
technologies combine to create
a far more durable
golf ball while still maintaining all of Pro V1’s
outstanding scoring
performance and the feel
that golfers love.”
A responsive ionomeric casing layer and
spherically-tiled 352
tetrahedral dimple design also
contribute to the new Pro V1's high
performance tee-through-green.
The 352-dimple pattern
has five different dimple sizes and three axes
of symmetry that help
produce a penetrating
ball flight that holds its line in the wind.
NEW PRO V1x: Even More Distance and
Longer Lasting
The new Pro V1x delivers even more distance
with a lower, more
consistent ball flight along
with the same improved Urethane Elastomer
cover and paint system
that makes both Pro V1
models even longer lasting. A four-piece multi-
component design, Pro
V1x utilizes a new,
very soft ZG process center within its dual
core to maintain lower driver
spin for exceptional
distance while increasing iron spin for control
into the green.
“Using ZG process core technology in the
center of the 2013 Pro V1x
results in a more
consistent core hardness and more consistent
concentricity. Any time
you can improve the
uniformity of the golf ball, it translates into
more consistent on-course
performance for
golfers.” Morgan said. “When golfers have less
variation in their
equipment, they have the
opportunity to improve their performance.”
Pro V1x also produces a slightly different
launch condition than the
prior generation model,
and will fly a little bit lower with a tight ball
flight, yet still maintain a
deep downrange peak
trajectory.
“Player feedback on the distance and flight of
the new Pro V1x has
been extremely positive.
These players like that Pro V1x flies higher
than a Pro V1 golf ball, yet
they notice and
appreciate that its new flight is in their
preferred launch window,”
Morgan said. “We’ve also
been receiving overwhelming response to the
improved durability, as
golfers can’t wait to
show us their golf ball after a few rounds of
play.”
With a responsive ionomeric casing layer and
spherically-tiled 328
tetrahedral dimple design,
the new Pro V1x continues to provide a
penetrating ball flight that cuts
through the wind
along with low long game spin and outstanding
Drop-and-Stop short-
game scoring
performance.
PLAYER VALIDATION
Prior to their official launch in the marketplace,
new Titleist Pro V1 and
Pro V1x golf balls
undergo rigorous machine and player testing.
Titleist’s iterative process
of listening to
golfers’ needs, testing prototypes and further
refining ensures the new
models deliver
meaningful performance improvements. The
2013 Pro V1 and Pro V1x
have been tested and
validated by the world’s best tour players, as
well as PGA professionals,
competitive
amateurs and golfers of all skill levels.
On the PGA Tour, the 2013 season began with
more players teeing up
2013 Pro V1 and Pro
V1x models than any other golf ball. At the
Sony Open, the first full-
field event of the year,
62 players relied upon new Pro V1 and Pro V1x
golf balls for their
success. Fifty-five players
put the 2013 models in play the following week
at the Humana
Challenge, including champion
Brian Gay. Trusting a new Pro V1x, Gay closed
in 9-under 63 and won a
three-man, sudden-
death playoff with a birdie on the second
playoff hole. The same day,
David McKenzie played
a 2013 Pro V1x in winning the Victorian PGA
Championship in Australia.
A week earlier, in the first European Tour
event of 2013, Louis
Oosthuizen trusted a new Pro
V1x to victory at the winners-only Volvo Golf
Champions event, rallying
from five shots back
with a closing 6-under 66.
In total, new Pro V1 and Pro V1x players have
combined for seven
victories on the worldwide
professional tours since the start of the tour
seeding and validation
process, highlighting a
period of instant acceptance and success for
the 2013 models.
On the same Sunday last November, Adam
Scott and Luke Donald
registered the first pair of
wins for the new golf balls.
Scott, playing the 2013 Pro V1, posted a pair
of weekend 67s on his
way to a four-shot
victory at the Australian Masters, his third
consecutive top-8 finish
after putting the new
ball in play. Donald, playing the 2013 Pro V1x
for the first time in
competition at the Japan
Tour’s Dunlop Phoenix event, opened with
rounds of 64-65 and
eventually won by five shots.
The following week, he tied for third at the
European Tour’s season
finale, the DP World Tour
Championship, playing his first 56 holes without
a bogey.
The first week of December, Hiroyuki Fujita
posted four rounds of 68 or
better for a five-shot
victory at the Japan Series JT Cup, his second
event playing the 2013
Pro V1 on the Japan
Tour. Two weeks later, Angel Cabrera trusted
a 2013 Pro V1x in winning
the PGA Tour
Latinoamerica’s season finale, the Open de
Argentina. Cabrera closed in
8-under 64 to win by
four shots.
The 2013 Pro V1 and Pro V1x golf balls made
their competitive debut on
the PGA Tour in
early October as the seeding and tour
validation process began at the
Shriners Hospital for
Children Classic in Las Vegas. Eighteen players
immediately switched to
the new models that
week, five of them finishing T-13 or better.
The following week at the Frys.com Classic,
Jason Kokrak was one of
21 players that played
the new models. Teeing up 2013 Pro V1x for
the first time, Kokrak shot
four rounds of 68 or
better to finish runner-up and earn the best
finish of his PGA Tour
career. Jimmy Walker
trusted Pro V1 to a T-4 finish that included a
tournament-best 9-under
62 in the final round.
David Toms played the new Pro V1x for the
first time a week later at
the McGladrey Classic,
where he also registered his best performance
of the season, finishing
second after a final-
round 63. Toms was one of 27 players that
week that relied on 2013
Pro V1 and Pro V1x golf
balls for their success, as the momentum of
tour player conversion
continued around the
world.
Other players that have put the 2013 Pro V1 in
play include: Tim Clark,
John Senden, John
Huh, Ryan Moore, Jimmy Walker, Ken Duke and
Charley Hoffman. The
list of 2013 Pro V1x
players also includes: Bubba Watson, Webb
Simpson, Zach Johnson,
Rickie Fowler, Nicolas
Colsaerts, Matteo Manassero, John Senden,
Mark Wilson, Brendan
Steele, Scott Stallings,
Kenny Perry, Marc Leishman, Ben Crane and
K.J. Choi.
Additionally, more than 45,000 golfers around
the world participated in
the R&D testing
process, each golfer receiving new Pro V1 and
Pro V1x prototype golf
balls and having the
opportunity to report their feedback through
Team Titleist.
WHAT PLAYERS ARE SAYING ABOUT 2013
PRO V1
“I’m a guy that likes the softer feel… The feel
(of 2013 Pro V1) is
unreal. It’s the best feeling
ball I’ve played ever.” – Charley Hoffman
“I like to see a slightly lower ball flight on my
driver. I feel like when I
bring the ball flight
down, I can control it a little better. And with
this ball I’ve been able to
do that, but also
keep plenty of distance on it. I also like to see
the ball fly a little higher
with my irons, so it’s
very hard to balance that, but somehow
they’ve managed to be able to
do that with the
new Pro V1 … The new Pro V1 golf ball
definitely has a softer feel which
is something that I
personally like. I feel that the soft feel,
especially around the greens, is
where I find the
biggest benefit. That’s where you want the
touch and the nice feel
coming back up off the
clubface and into your hands and you can
really zero in on getting it
close to the hole.” –
Adam Scott
“It was an easy transition for me. The first
thing I noticed was that
durability (of the new
Pro V1) was better, much better, so I don't
have to keep using new a
ball. I can use
probably one or two balls during a round of
golf. The spin rates were
really good, and
because the spin rates were good, the flight of
the golf ball was much
better. I really like it
and I’m hitting it a little longer.”– John Huh
“I felt like I had really good control with it, and
that I could really spin
it when I wanted to. I
was hitting it very far and I was fourth in
driving distance for the week
(at the Frys.com
Open). The ball was really moving good. It
feels good especially off the
putter. This has been
a really easy transition into the new ball.” –
Jimmy Walker
“I really like the trajectory of the new Pro V1.
It has a penetrating
flight to it yet still has
plenty of height and performs very well in the
wind. The trajectory fits
my eye even better
than the previous Pro V1 and it has a nice soft
feel with the putter and
around the greens.
Iʼve been very happy with the performance of
the golf ball.” – Ken Duke
WHAT PLAYERS ARE SAYING ABOUT 2013
PRO V1x
“I put the 2013 Pro V1x into play for the first
time last week (at the
Dunlop Phoenix) and
won on a tight, demanding golf course. From
tee to green, I felt I had
total control of
distance, ball flight and shot shape, and on
and around the greens the
ball performed just as
I needed in order to shoot winning numbers.” –
Luke Donald
“The 2013 Pro V1x has all the characteristics I
want. You want
something that (flies) high
but is low spin off the tee, but then something
you can control with
your wedges and your
irons, in particular. When I say control, it’s all
about trajectory and
spin, so I feel like I can
move it both ways and I’m getting the proper
trajectory into the greens
so that my
distances are consistent and the spin is
consistent. I’m really excited
about it. It feels great
off the putter and great around the green with
my chipping and
pitching.” – Zach Johnson
“I’m a guy that hits my wedge shots really
hard, I like to max out my
lob wedge and sand
wedge, and what I’ve seen is with the cover…I
can play a ball a full
round now. I can
probably play it more than that…. The ball’s
durability is great.” – Webb
Simpson
“It was instantly great feel, great flight, and it
did everything that I
could ask out of a ball.
… It’s definitely a little bit softer. It has a
superior feel and you still get
a lot of distance and
a really good flight out of it. I’m not a guy that
changes that easily so
for me to just put it
right in play really says a lot about how good it
really is.” – Brendan
Steele
“It performs better, it does everything that the
other ball did but
better. It flights better, it’s
a little bit softer and it just performs better in
all circumstances. … The
durability, that’s
probably the thing I like the most. I was
probably going through five or
six balls a round with
the other one and I didn’t really like changing
that much and this ball
holds up through the
round better, especially for your average
amateur player that’s going to
play it. You can play
it as long as you want to realistically and the
ball still performs.” –
Scott Stallings
“I know every time that Titleist makes a new
ball, it’s going to be
better. It’s going to be just
as good, and then, better. There’s no reason
to come up with the same
ball. So they’re
making a product that’s better. It’s going to be
good for my game, it’s
going to help my
game, and help me get better. … When you
see that name Titleist on
the ball…you know you
have confidence in it, you can pull off any
shot. The ball’s going to
react the way you want
it to react. Now it just comes down to me
swinging it the right way.” –
Bubba Watson
PRICE AND AVAILABILITY
The new 2013 Pro V1 and Pro V1x golf balls will
ship to golf shops
beginning Jan. 25, 2013,
with a suggested retail price of $62 (MAP:
$47.99).
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