Following another strong run on the PGA TOUR, Titleist is giving players their first competitive look at its next-generation GTS driver lineup this week.
New lineup arrives on tour
Titleist is rolling out the next generation of its driver technology this week, introducing the new GTS lineup to players competing at the Texas Children’s Houston Open, LPGA Ford Championship, and Korn Ferry Tour’s Club Car Championship.
The new family includes three models — GTS2, GTS3 and GTS4 — and marks the first time players in competition settings will have access to the latest Titleist driver offerings.
Momentum built by recent results
The rollout comes after another strong stretch for the brand on the PGA TOUR. At THE PLAYERS Championship, champion Cameron Young used a Titleist GT driver, further highlighting the company’s continued presence among the game’s top finishers.
The runner-up and five of the top-seven finishers at TPC Sawgrass also had a Titleist driver in play. One week later, at the Valspar Championship, each of the top three finishers played a Titleist driver.
Tour feedback remains central
Titleist says collaboration with tour players remains a major part of its research and development process. Feedback from professionals helps shape new models and validate whether the latest technology delivers measurable gains over the previous generation.
“I’m pumped. I was disappointed I couldn’t play it, put it right in the bag. I love my GT, but I’m looking forward to the ‘S’ coming out here soon.”
— Michael Brennan, Titleist Brand AmbassadorThursday marks the first opportunity for players to put the new GTS drivers into competition.
Usage numbers remain strong
Titleist also enters the week with strong momentum in driver usage on the PGA TOUR. In 2025, the company was the most-played driver brand for the seventh straight season, accounting for 40 percent of all drivers in play, according to Darrell Survey.
