Callaway Golf announces partnership with popular YouTube content creators Good Good
Callaway Golf, one of the golf industry’s leaders in equipment design, performance, and innovation, officially announced a new partnership with Good Good Golf. Through this partnership, Good Good will collaborate with Callaway on a wide range of video content, including new series and long form challenges with some of the world’s top players. Good Good and Callaway will also collaborate on exclusive, limited edition golf equipment that will appeal to all levels of players.
The digital creators host one of the most popular golf YouTube platforms with well over 1 million subscribers to date. Founded by a close group of friends, Good Good aims to connect viewers and golfers to the game through engaging videos, challenges, and competitions on the course, often with some of the biggest newsmakers in golf. Their videos have generated hundreds of millions of views to date from passionate golfers to fans who are just discovering the game.
“We’re thrilled to be partnering with Callaway on new and differentiated content to engage with golfers,” said Matt Kendrick, CEO of Good Good Golf. “This is a great opportunity to work with one of the most iconic brands in our industry, and we’re excited to create new and exciting content as well as collaborating on exceptional exclusive golf products with such an innovative company.”
“Callaway is proud to partner with Good Good Golf, and to collaborate with them as they continue to make the game more inviting, visible and entertaining for golfers of all ages and backgrounds,” added Nick McInally, VP of Global Marketing for Callaway Golf. “Good Good has a proven track record of creating family-developed content that celebrates how golf creates friendships, memories and fun wherever it’s played, and we look forward to highlighting those stories with their team.”