At PGA Show, Titleist demonstrates impact from Tour on down
ORLANDO, Fla. (Jan. 23, 2019) – Over the years, Titleist has become known for its PGA Merchandise Show presence – from the slick white jackets on the show floor to an opening ceremony that can pack an auditorium by 8 a.m. The company had big updates to give, and their ambassadors were happy to give them.
Here’s a company that can boast an impressive stat – and it was one revealed early in the program Wednesday morning at the Orange County Convention Center. All four men’s major winners plus all five women’s major winners in 2018 were playing Titleist balls.
Even though none of those nine individuals were present on Wednesday, two Tour players did Skype in from Torrey Pines where they are set to play the Farmer’s Insurance Open later this week. Charles Howell III was the first. Howell, of course, is the player who broke an 11-year winless streak last November when he won the RSM Classic.
With Fox Sports personalities Shane Bacon and Brad Faxon questioning him, Howell told a story of increased accuracy with a Titleist driver in the bag. Even Tour players feel the “need to keep up,” as Howell explained. Since putting a Titleist driver in his bag, his ball speed has increased by 3 mph, which is significant on Tour.
At last week’s Sony Open, Titleist won the driver count for the first time since 2011.
For as mind-blowing as Howell’s story is, Cameron Smith’s delivery from Torrey Pines perked up the crowd even more. Smith, who last month defended his Australian PGA Championship title, relayed a story about trying out the new Titleist AP2 Black irons. He drew a chuckle from the crowd when he used the adjective “sick” to describe them – a word that, as Bacon noted, had maybe never been used before in that setting.
“I felt like a 10-year-old opening a gift from Santa,” Smith said as he described being the first man on the range as he tested the clubs out for the first time.
Past the professional tours and a dominant golf ball, a big part of Titleist’s identity is its commitment to PGA professionals. Faxon, especially, spoke of the impact that a teaching pro has on him as a young man. As part of that commitment, Titleist University was created to support PGA members.
For amateur golfers, there is Team Titleist, an important platform for users to share information about the brand they love as well as a way to test new balls and other products before they are released.
Once again, Titleist made its presence known at the show – across all levels of the game.