Lamkin's new grip gaining popularity

April 5, 2007 | by

New Duel Density Torsion Control grip will be presented to players at amateurgolf.com tournaments

The newest product from Lamkin, the Dual Density Torsion Control and Torsion Control Tour Series, may have a ways to go before catching Lamkin’s most popular grip, the Crossline, but the margin is fading according to Lamkin Director of Sales and Marketing, Scott Crane. “The Crossline is still our best selling model, but the tides are turning,” said Crane. “You can tell by the consumer inquiries we’ve been getting and the sales have been rising tremendously.” Conceived in 2004, put into development in 2005 and released in 2006, the Dual Density Torsion Control grips feature 20 separate stabilizing bars, which reduce torque produced by golfers with faster swing speeds. That, according to Crane, makes it a perfect fit for the amateurgolf.com audience, which is made up of far lower-handicap golfers than the average weekend duffers. “The Torsion Control Tour Series would be appropriate for them,” said Crane. “Most golfers of that caliber have higher swing speeds, and this grip would add performance to their club, allowing them to address the ball squarely at impact without it twisting on them.” To link the two worlds together, Lamkin Grips and amateurgolf.com have agreed to a partnership that will include giving away free samples of the two Dual Density Torsion Control grips to participants in most amateurgolf.com tournaments. “I’m extremely excited to be involved in this kind of relationship with a company like Lamkin,” said amateurgolf.com founder and CEO Pete Wlodkowski. “I think Lamkin will find a perfect market for their grips at our tournaments, which draw a very high caliber of amateur golfer.” For more information on Lamkin Grips, go to www.lamkingrips.com For more information on the amateurgolf.com Tournament Series, visit www.amateurgolf.com/tour

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