I thought Kentwool was just a name, but didn't think the socks were actually made of wool. Boy was I wrong (and more than a little embarrassed that I could have even thought that.) You see, Kentwool is a major textile company based in South Carolina that was founded in 1843 by Thomas Kent.

The company has developed a truly state-of-the- art, wool-based yarn spinning operation (all done in the USA) and serves a diversified international customer base. I had no idea. The golf division makes socks from Merino wool, known for it's springiness. (The fibers have a natural "crimp" to them). There is no itch, and no odor either.

"You could throw a wet pair in your trunk, and forget about it for a week," a Kentwood rep told me. "And they still wouldn't smell."

My first impression could be best described as a combination of walking on air and feeling a closer (but not tight) fit in my shoes. Much better than the standard street socks I usually wear. Or even the cotton peds I wear when in shorts.

PGA Tour caddies are sporting Kentwool too, and they should know a thing or two about how to treat your feet. The Association of Professional Tour Caddies (APTC) has inked a deal with the company to wear their socks on the fairways, many of them in bright colors.

After three rounds in Kentwool I was convinced. My feet were more comfortable after the round, and the red, white, and blue pair Dan gave me were pretty sporty too. After one round, I hung them over a chair in my closet. The next morning I thought of that comment about the odor, and since I was playing again I said 'what the heck' and put 'em on. After another day in the heat (I live in California after all) there was no odor. But most importantly, my feet again felt great.

In addition to the APTC, you'll see a number of Tour players wearing Kentwool. And if you're a member of AmateurGolf.com, don't be surprised if you get a chance to try them.

I know you'll be pleased with the result. Because there's something about us golfers, we will do just about anything to score lower and feel better on the course. At around $19.95 per pair, investing in 6 pairs will cost you about as much as a wedge, and could make you a lot happier.

Learn more at www.kentwool.com