As an addition to their 2015 product line, Golf Pride has expanded upon their very successful New Decade and Whiteout series with the brand new MCC Plus4. Plus 4 stands for the removal of the tapering seen in most grips, and adding the equivalent of 4 “wraps” underneath the lower hand (a 4.6 percent larger lower hand diameter than other MCC’s).

Through tour input and testing, Golf Pride concluded that most players prefer a slightly larger grip with a less tapered transfer into the lower hand. However, they didn’t stop there. The feel of these grips, with a new multi-compound design and the use of BCT (Brushed Cotton Technology), creates a perfect combination of soft feel within a cord- like performance. I just had these in my hand for the first time yesterday, and the feel instantly won me over from the New Decade Whiteout’s I had been gaming the past three years. Minutes later they were being put on every club in the bag.

Golf Pride's MCC Plus4 encourages lighter grip pressure, reduced tension, and increased power.

Available in three colors - red, blue and light grey, they are a .60 round grip that weighs about five grams heavier than the New Decade MCC’s. It will lighten up the swing weight a touch; it's an arbitrary amount as overall club weight will go up slightly.

The New Decade MultiCompound MCC Plus4 retails for $9.59 per grip. It is a tour- proven hybrid with a new, strategically placed Micro-Texture to encourage lighter grip pressure, reduce tension and increase power while providing downswing stability.