Color may be in, but comfort and performance are what really matter when you choose new grips for your golf clubs.

Lamkin's new i-Line grips, made in partnership with IOMIC, offer all three characteristics. If you play and practice a lot, i-Line might be just what you're looking for. Here I'll take a look at i-Line's color, comfort, and performance.

COLOR

There's no getting around the fact that the florescent color palate of i-Line is the brightest that Lamkin has ever offered. Do you want to make a statement? Lime, Turquois, or Yellow will do that. Want to be a bit more subtle? Go with the Blue or Black. Or mix 'em up for a bit more fun.

COMFORT

The problem with comfort type grips in the past has been that they have either had too much twist at impact, or not provided the texture that you expect to feel when you put your hands on the club. IOMIC has developed a unique elastomer that reduces shock, and adds a tackiness not found on most comfort grips.

PERFORMANCE

Lamkin adds their most popular pattern, the Crossline, to i-Line, providing these grips with a great feel and "reverse twist" effect for the ultimate impact sensation.

And these grips seems to get tackier as the day goes on -- you've got to feel it to believe it.

NOTES

Keep your i-Line grips in the same condition as when you put them on your clubs by using Lamkin's Gripes grip cleaning cloths. You can learn all about them by reading our Lamkin Gripes review.