FAIRHAVEN, Mass. (Jan. 14, 2026) — Titleist has introduced a new AVX golf ball designed to add more short-game spin and control while keeping the core traits that have made AVX a staple for a certain type of player: low long-game spin, strong distance, a penetrating flight, and very soft feel. The new AVX arrives in golf shops worldwide on Wednesday, Jan. 21.

For many competitive amateurs, AVX has always been easy to describe: long, stable, soft. The feedback Titleist says it heard most often was equally clear—keep the “AVX DNA,” but bring more bite around the greens.

What’s Changing with the New AVX

Titleist’s goal was to increase greenside spin without accidentally adding spin where AVX players don’t want it—off the driver, fairway woods, and long irons. That challenge is what Titleist refers to as steepening the ball’s “spin slope,” or widening the gap between low long-game spin and higher short-game spin.

Instead of a single tweak, Titleist says the new AVX was rebuilt across every layer of the ball:

• Softer urethane cover for increased short-game spin and control
• Faster core formulation to keep speed and distance through the bag while maintaining very soft feel
• Reengineered high-flex casing layer to help preserve low spin in the long game
• Optimized aerodynamics for a low, piercing driver flight with higher peak flight on mid-iron shots

Inside the AVX Development Focus

Titleist says player feedback drove the update, and the message from AVX golfers was consistent: more greenside spin—so long as it didn’t compromise distance, low long-game spin, or feel.

To get there, Titleist engineers leaned heavily on AVX’s three-piece construction. The primary lever was the cover. Titleist says the new urethane cover is reformulated and thicker than the prior generation, which is where the added short-game spin and control is expected to come from.

But changing the cover can impact speed and spin elsewhere, so Titleist also updated the core to a faster formulation to help balance the overall flight and distance profile. A redesigned high-flex casing layer is intended to keep the long game in the familiar AVX window—low spin, penetrating flight—while allowing the cover to do more work on scoring shots.

Where AVX Fits

Titleist continues to position AVX for players seeking long distance and low spin with a penetrating long-game flight, paired with a very soft feel. The difference this cycle is the emphasis on improved stopping power and control around the greens.

In Titleist’s lineup terms, AVX is still designed to fly in a lower long-game window than Pro V1 with lower spin and an even softer feel.

Construction and Performance Snapshot

• New faster core | Long distance tee to green
• New softer urethane cover | Improved short-game spin
• Reengineered high-flex casing layer | Low spin in the long game
• Optimized aerodynamics (346 quadrilateral dipyramid catenary dimple design) | Low, penetrating flight off the tee; higher peak height on mid-irons

Availability and Colors

The new Titleist AVX golf balls will be available in white and high-optic yellow, with worldwide availability beginning Wednesday, Jan. 21.