Titleist Testing new Premium AVX Ball in Select Markets

October 6, 2017 | by Pete Wlodkowski of AmateurGolf.com

Titleist AVX Balls, Shown at Alameda, California's Chuck Corica G.C.

The lower compression ball will be sold at the same retail price as the Pro V1 and Pro V1x and can be found in select shops now

The rumors have been confirmed. Something new is on the golf ball horizon from Titleist. That is, if all goes as expected. The Fairhaven, Mass. company has released a new premium ball in select warm-weather markets. One of our partner courses, the Chuck Corica Golf Complex in Alameda, has confirmed with us that they received 48 dozen in both white and yellow. The AVX is a multi-piece ball that features a cast urethane cover, a new core and enhanced aerodynamics that will be available in both white and yellow. It will be priced the same as the popular Pro V1 and Pro V1x ball and come in a lower compression. “Following extensive robot and player testing over the last several months, the Titleist Golf Ball Product Management team will be actively seeking additional golfer feedback throughout the fall season and early next year to determine whether the AVX will be introduced worldwide.” – Titleist. According to David Dusek of Golfweek: There has been a trend in the past five years toward softer-feeling golf balls, both in lower-priced offerings and in premium balls. Titleist recently updated the DT TruSoft ball and, if history repeats itself, we can expect to see an update to the NXT Tour S, the softer-feeling of the two NXT Tour balls, early in 2018. If you get your hands on a dozen, please let us know what you think.

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