Callaway introduces new Apex Black irons
The Apex line is the #1 Callaway iron lineup on Tour
and the Apex Black is a welcome addition
Callaway has really hit a home run with their Apex
line of irons, winning at retail and in the bags of
Team Callaway players on the Men's and Women's
Forged feel, great looks, and "under the
hood" distance boosting technologies like the
360 Face Cup in the 3-7 irons are just a few of the
reasons that golfers have been gravitating towards
Callaway's Apex product line. To notch things up a
level, Callaway will begin taking pre-orders for a
custom-only version of Apex called "Apex
Black" irons with an early ship date of June 3.
This isn't an attempt by the company to get all
of their Apex iron customers to trade in their old
irons for a new set, but I wouldn't be surprised if
many of the hard core club junkies decide to do just
that. In fact, beyond the aesthetic differences in
head finish, shaft, and grip, there is a new quadruple
net forging process and mild carbon steel that goes
into the forging of the Apex Black irons that will
effect the feel and feedback you get at that key
moment of impact.
Apex Black irons will be offered as a custom-
only option, in the set makeup of your choice at no
additional charge. Choose 4-PW, 5-PW, 4-AW or 5-
AW, depending on what you want in the bag.
Shaft options will both look really stealth; you
can choose either the stepless True Temper XP 95
with a satin black finish (wow) or a new
"blacked out" UST Recoil graphite shaft.
Additional premium after market shaft options are
offered with no upcharge. Rounding out the picture,
these irons come standard with a custom,
“blacked out” Lamkin UTX grip -- but
again you can choose whatever grip you like.
– Apex Black irons will run
$1,299.99 (steel) and $1,499.99 (graphite), and ship
starting June 3.
The progressive offset, sole widths, CG height
and notch weighting provide scoring performance
from your long irons to your short irons. Callaway's
multi-piece construction delivers an excellent
combination of distance, feel and control. And they
have applied an extremely precise quadruple net
forging and mild carbon steel to Apex Black for
extremely soft feel.
Did we say current Apex players don't need to
upgrade? We may want to take that back.