Bettinardi releases new H2 Wedges
23 Dec 2014
by Ashley Menante of AmateurGolf.com
see also: Equipment Reviews
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Bettinardi H2 Wedges are available in
Cashmere Bronze and Satin Nickel
Bettinardi Golf is no longer just known
exclusively
for their premium putters. The Chicago-based
company, known worldwide for their precision
milled
putters, has unveiled their first line of forged
wedges. Catering to players at every skill level,
the
H2 wedge is a finely crafted, high performance
tool
that boasts the same exceptional quality
Bettinardi
putters are known for.
The new line of wedges is named after a
machine tool called the High Helix, that cuts and
shapes the face of the wedges. By removing
metal at
a very fast pace, a unique milling pattern is
formed,
which provides enhanced contact in both wet and
dry
conditions and a remarkable spin while still
retaining
its solid feeling at contact. The wedges
incorporate
the concept of the C-Grind, which allows the
leading
edge to rest on the ground longer. This
effectively
reduces bounce on open faced wedge shots and
offers versatility around the greens.
As expected from Bettinardi, the H2 wedge
couples exceptional performance with the sleek
aesthetic that identifies their established and
distinct
brand. Two different finishes are available: the
Satin
Nickel finish offers a traditionally classic look
while
the Cashmere Bronze finish encompasses an
elegant
and sophisticated appearance.
We spoke to Bettinardi VP of Sales and
Marketing Sam Bettinardi about adding wedges
to
the product line. Our edited conversation is
published
below:
AGC: Why did you decide to jump into
wedges
now?
SB: It’s actually the third time we’re doing
wedges. In 2001 we made milled wedges from a
solid block of steel, similar to the way our
putters
are manufactured. We did the same in 2010.
AGC: What’s different this time around?
SB: The problem with milling wedges from a
solid block is it’s very expensive. We would have
to
sell them for $300-400 and that’s not a good
price
point for a wedge in this market. We decided to
pursue a high quality Japanese forging facility
and
released them this year internationally to test
the
feedback.
AGC: How did it go?
SB: The reaction was actually so positive
that
we decided to push forward our U.S. release
date to
just prior to the holidays and the PGA Show in
Florida in January. Bettinardi H2 wedges can be
ordered online at http://www.bettinardi.com/pro
duct/
bettinardi-h2-wedges/ with prices starting
at
$180.
The future looks good for Bettinardi as they
focus on the most important part of game
improvement – the short game.
