50 years of success: Cobra Golf releases limited edition Aerojet drivers
27 Apr 2023
by Todd Mrowice of AmateurGolf.com
see also: Equipment Reviews
The history of Cobra Golf dates back to 1973 when an Australian champion golfer named Thomas Crow founded the company that would, in many ways, change how golf equipment was made. Now, 50 years later, Cobra remains a company fueled by innovation and technology with a product line that aims to help professionals and amateurs.
To celebrate its semicentennial, Cobra debuted a sleek version of the new Aerojet driver in a black and gold color scheme that screams class. The limited edition models are available in the standard Aerojet as well as the LS (low spin) model and will retail for $599. We had the pleasure of testing the non-anniversary version of the Cobra Aerojet and were thoroughly impressed. Check out our thoughts here
Looking back on the history of Cobra Golf, it’s extraordinary to see some of the models that have been a part of the advancements in golf equipment. Some of Cobra’s biggest highlights over the past 50 years include:
Credited as the first utility club, this wooden shot-saver was produced in 1975 and paved the way for what is now a mainstay in golf bags everywhere.
In 1979, Cobra was the first manufacturer to extend the length of the driver to 46 inches. It included a graphite head and shaft.
In 1985, not only did Cobra develop the Lady Cobra line, but it also became the first company to offer graphite as a stock shaft in woods and irons.
An incredible advancement in shaft technology, this system allowed Cobra to strengthen and pure graphite shafts.
In 1991, “The Shark” himself joined Cobra and assisted in the development of the brand’s first forged iron.
In 1994, Cobra developed its oversized irons which are credited for creating a new genre of irons.
A big year for Cobra as it introduced not only the King Cobra II irons but also the Ti Offset woods.
Heading into 2000:
In 1999, Gravity Back woods and irons hit the market featuring back weighting and a new take on MOI.
Cobra grabbed a top-three spot in the metals market with the release of the Cobra SS line.
Geoff Ogilvy, Ian Poulter, J.B. Holmes, Camilo Villegas, Kevin Na, and Jeong Jang joined the Cobra tour staff in 2006.
After Cobra joined forces with PUMA, Lexi Thompson chose to endorse both companies for equipment and apparel in 2011. One year later, Rickie Fowler joined her.
AMP, BIO, and FLY:
Three of the most recent cult classics produced by Cobra include the Amp line (2013), BIO Cell, (2014), and FLY-Z (2015).
: In 2017, Cobra produced its famous line of One Length irons which were played by staffer Bryson DeChambeau.
All of the above, and much more, have led to the current Cobra models which include Aerojet, KING irons, Snakebite wedges, Forged Tec irons, and KING putters. But this driver, with its unique finish, headcover, and cool 50th anniversary logo on the toe, is going to be a collector's item. Check out the entire 2023 product lineup at CobraGolf.com
To learn more about Cobra’s 50th anniversary Aerojet drivers, as well as the company’s drivers throughout the decades, check those out here