Callaway launches new Great Big Bertha Driver/Fairway
The new Great Big Bertha from Callaway Golf:
We've got it, and we can't wait to take it out for a test
Last year Callaway brought back the iconic name
Big
Bertha. And they did it proud. So good in fact,
that
many pros and top amateurs who hadn't played
Callaway in a while literally did a "have you
driven a Ford lately" type double-take when
they saw what some of the technologies could do,
such as the R*MOTO face and the industry-
pioneering
Gravity Core for fine-tuning spin rates.
But the Carlsbad, California based company
left
a name in their back pocket, the Great Big
Bertha.
That icon is back (with fairways to boot), with the
promise of improving your "all around
driving" stats through a combination of ball
speed, launch conditions, and tight dispersion.
Sound
interesting? We think so. And before the end of
the
week, we'll be providing you a comprehensive
product review. Until then, here's what you need
to
know.
THE LAUNCH (Excuse the
pun...)
They first appeared on the USGA conforming
list
at the end of July. On August 4, Callaway officially
announced the new Great Big Bertha Driver and
Fairway Woods. They also announced the Big
Bertha
Alpha 816 Double Black Diamond Driver and Big
Bertha Alpha 816 Fairway Woods for better
players.
Great Big Bertha driver and fairway woods
will be
available at retail on August 28, and golfers can
pre-order them starting August 14 on
CallawayGol
f.com. The
driver will be offered in 9-, 10.5- and
13.5-degree lofts, and retail for $449.00. The
GBB
fairway will retail for $249.99.
GREAT BIG BERTHA
DRIVER
 |
The Great
Big
Bertha's R*MOTO face
and sliding weight are revealed
when you pull the headcover off
|
The Great Big Bertha Driver looks great at
address, with a matte grey top finish, chrome
sides,
high-tech sole and a head shape that blends the
best of modern and traditional looks. This one's
no
throwback though -- it's designed with a multi-
material club head, a next gen R*MOTO face for
high
ball speeds, and an adjustable sliding weight for
more dispersion control without sacrificing
forgiveness. The driver is designed for all golfers;
as
always I encourage those of you who always
choose
the "player's" model to consider trying
both the Great Big Bertha and Big Bertha Double
Black Diamond before jumping to conclusions
about
which one you need.
GREAT BIG BERTHA FAIRWAY
WOOD
The Great Big Bertha fairway wood will be
offered in a 3, 5, and 7-woods, plus, a
Heavenwood
and a Divine Nine.
SHAFT UPGRADES
Taking the theme discussed in their white
paper,
on the three reasons most golfers don't maximize
their driver distance, both new Great Big Bertha
products allow players to get professionally fitted
for
ideal launch conditions (one of the big three
things,
along with dispersion and ball speed discussed in
the
white paper) and then select from a
comprehensive
list of 19 different shafts, all available with no
upcharge.
MORE INFO
Interested in learning more? Want to read a
white paper on why most players don't maximize
their yardage off the tee? A multimedia
experience
awaits you at Callaway's Great Big Bertha
webpage.
Visit www.callawaygolf.com/LeaveNo
Yar
dBehind.