UST Introduces New Frequency Filtered™ Putter Shaft
FORT WORTH, Texas (Nov. 1, 2005) — Already earning its first PGA TOUR victory
and Top 10 acclaim as a prototype, the all-new Frequency Filtered™ putter
shaft by United Sports Technologies® (UST) is the first technological leap
in putter shaft development in more than 70 years. Today, UST proudly announces
the official launch of its new Frequency Filtered putter shaft.
Featuring a butt section of woven graphite, frequency filter mid-section and
steel tip, the all-new Frequency Filtered™ putter shaft is the result
of a joint venture between UST and Alabama-based Balance Certified, an equipment
technology company well-known for its Tour-proven Pro-Balance shaft weighting
system. The goal was to design a system that significantly improved a player’s
ability to perceive or ‘feel’ exactly where ball impact occurs on
the putter face. This feedback to the player results in improved putting ability
since the player quickly learns to stroke more putts on the putter’s sweet
spot.
“The Frequency Filtered putter shaft was put to the ultimate test on
the PGA Tour and, not only did the new shaft design exceed our expectations
for the new technology, it delivered a victory,” says Shawn Mullin, PGA
Tour manager for UST. “The Frequency Filtered putter shaft provides a
scientifically measurable increase in player sensitivity during putting, and
the biggest benefits are easily seen in putting distance and directional control.”
RESEARCH AND DESIGN
UST’s new Frequency Filtered Putter shaft features a steel tip section
and a butt section of woven graphite called Interlinked Carbon. Using the same
0/90-degree graphite fiber weave used in UST’s IROD Hybrid shaft —
the No. 1 Hybrid shaft on the PGA Tour — the high-modulus woven material
in the Frequency Filtered putter shaft provides hoop strength and stiffness
that significantly reduces torque for solid feel, control and confidence.
However, the most unique and important characteristic of the Frequency Filtered
putter shaft is the actual ‘Frequency Filter’ device strategically
integrated between the steel and graphite sections. The Frequency Filter is
specifically designed to allow certain vibration frequencies to pass through
to the player’s hands and block out other frequency ranges from proceeding
up the shaft length.
Skip Pankewich, product developer for UST, explains that vibrations are created
when the putter face impacts with the ball, and that these vibrations differ
depending on where the impact occurs on the putter face. Many vibrations are
like ‘static noise’ on a stereo, but some vibrations at selected
frequencies are extremely helpful in providing feedback on how the ball was
struck.
By filtering out the ‘static noise’ vibrations, the Frequency Filtered
putter shaft permits only those vibrations that provide positive feedback so
players can learn to hit more putts on the sweet spot, thus gaining putting
distance and directional control.
ON TOUR
Several professional golfers on the PGA TOUR have played UST’s new putter
shaft as a prototype over the past few weeks, and the results have been outstanding.
Not only has the Frequency Filtered putter shaft earned numerous Top 10 finishes,
but it won a dramatic victory at the Michelin Championship at Las Vegas.
AVAILABILITY
The Frequency Filtered putter shafts feature a weight of 106 grams, length of
37.75 inches and a 0.600-inch butt diameter. While custom shaft tip configurations
will be available to original equipment manufacturers, UST is offering some
of the more common tip configurations for custom clubmakers. Seven bend, tip
profiles include straight parallel 0.370, straight tapered 0.355, flare, single
bend, double bend one-plane, double-bend two-plane and 0.395 over the hosel.
The new UST shafts are now available at golf shops and component distributors
worldwide and carry an $85.00 MSRP.
For more information on UST or UST products, contact UST Sales and Public Relations
Manager Randy Stuart at 281.250.8465 or visit www.ustgolfshaft.com.
ABOUT UST
United Sports Technologies makes graphite golf shafts for golf consumers and
many original equipment manufacturers, such as Nike, Tommy Armour, Sonartec,
Wilson Sporting Goods, Hogan, Spalding, and many others. UST also produces and
distributes such world-renown graphite shaft brands as Proforce, ACCRA, PURE
Gold, IROD and Harmon Tour Design which are played in more than 100 tour events
on the PGA, SPGA, Nationwide and European tours. Headquartered in Fort Worth,
Texas, UST operates four manufacturing facilities throughout the world and produces
more than four million graphite shafts a year for original equipment manufacturers
and custom clubmakers. For more information about UST, please visit our website
at www.ustgolfshaft.com.