True Temper opens 2012 with European Tour win
MEMPHIS, Tenn. (Jan. 8, 2012) -- Ringing in the New Year with explosive power, the new-for-2012 Project X Black shaft delivered a win at the Africa Open on the European Tour. The champion successfully defended his Africa Open title, winning with the Project X Black shaft in his PING driver.
"We could not have planned a better introduction for Project X Black than to win the first tour event of 2012," says Chad Hall, director of product marketing and global tour operations for True Temper Sports. "We knew we had a hit on our hands when we introduced Project X Black in the fall of 2011. We had 10 players put the shaft in play immediately, including this week's Africa Open champion. We are looking forward to celebrating many more Project X Black wins this season across the global tours."
The new Project X Black incorporates two new technologies - TeXtreme® and Dual Torsional Control.
"TeXtreme is a revolutionary carbon material that that allows us to eliminate weight compared to the original design, while maintaining the low torque, low spin properties that established Project X as the standard for all high-performance composite shafts," says Don Brown, product development manager and designer of the new Project X Black shaft. "The Dual Torsional Control pairs the TeXtreme fibers on the outermost layers of the shaft with super-high modulus torsional plies inside to reduce dynamic shaft twisting by as much as 25 percent compared to traditional designs."
The combined result is unmatched torsional integrity, making the Project X Black the most stable lightweight composite shaft ever created.
Project X Black will be officially launched at the 2012 PGA Merchandise Show Demo Day on January 25, 2012. Project X has teamed up with its official Project X Black launch partner, PING, to giveaway one PING i20 driver with a Project X Black shaft a day during the PGA Merchandise Show. Visit Tee #4 at the Demo Day or Hitting Bays 18 and 19 at the show to learn how to enter.