SAN DIEGO, Calif. (Nov. 16, 2011) - In an era when attention spans are 140 characters in length and exaggerated marketing claims drive consumers to switch brands every day, one 86-year old company has proven that when a product is just right for its users, loyalty follows.
According to a recent survey conducted by amateurgolf.com, Lamkin Grips has emerged as the brand inspiring nearly twice as much loyalty as its nearest competitor.
The nation's top website site for competitive amateur golf polled its member base to gather data about purchasing habits when re-gripping clubs. The survey found that nine out of 10 current Lamkin users prefer to stay with their current grip rather than try a new manufacturers' product. Comparatively, the next-leading manufacturers' users were more than twice as likely to try a new grip from a competing brand.
"Lamkin always has been a company passionate about the game of golf" says Bob Lamkin, the company's president and CEO. "In making grips, our focus is on improving a golfer's game by improving their connection to the club. I'd like to believe consumers keep coming back to Lamkin because we are committed to producing the best grip for every type of golfer, regardless of age, gender or handicap."
The survey of avid golfers further revealed that among Lamkin users, more than 90 percent are "happy with [their] grips the way they are," whereas 30 percent of the competitors' users reported that they were not happy with their current grips.
In addition to millions of passionate and recreational golfers worldwide, Lamkin proudly provides grips to the nation's premier golf club manufacturers. Lamkin's loyal fan base also includes top Tour players - two of whom used Lamkin Grips to secure wins at the 2011 British Open and the 2011 PGA Championship.