(SCOTTSDALE, AZ) - Hot Stix Golf - the leading custom club fitter for Tour professionals and recreational players serious about improving their games - has launched a completely re-designed website at www.hotstixgolf.com that highlights the company's expanded club fitting offerings and additional customer options.

Developed to create a satisfying user experience, the easy-to-navigate site features:

Mobile-Friendly Platform - clean design with no flash animation promotes quicker downloads for mobile users

Expanded Fitting Options - Hot Stix now offers Performance Fitting and Tour Fitting programs for the entire set or specific segments of the bag, starting at $50

Online Appointment Booking - easily find and secure available appointment times at any location

Fitting Center Locator - one-click access to the growing portfolio of Hot Stix custom club fitting centers across the country

Order Tracking - follow the process online from initial order to delivery

Testimonials - perspectives from Tour players and industry experts validating Hot Stix as the ultimate custom club fitting solution.

"Our new website allows visitors to quickly and easily learn more about our services and select the custom club fitting solution suited to their needs," says Mark Flynn, CEO of Hot Stix. "The same precision we apply when matching equipment with swing characteristics was used to make our website a more useful customer service tool."

Trusted by scores of Tour players, including winners of multiple major championships, Hot Stix takes the guess work out of selecting new clubs and improves equipment that is mass produced and bought off the rack.

A team of highly-experienced fitters helps players through a sophisticated process analyzing how specific components - head, shaft, ball and grip - affect individual performance. By precisely measuring loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates, smash factor and other variables, Hot Stix helps to maximize distance, accuracy and consistency.

Hot Stix Performance Centers are located in California (three locations), Scottsdale (two locations), New York, Dallas, Atlanta, Minneapolis and Orlando, with several more opening in the next 12 months. Each facility employs the industry's most highly-certified club fitters, all rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.

Appointments for Hot Stix Performance Centers may be booked online at www.hotstixgolf.com or by calling 877.513.1333.

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