(SCOTTSDALE, AZ) - Hot Stix Golf - the leading custom club-fitter for Tour professionals and recreational players serious about improving their games - has opened a state-of-the-art, outdoor fitting center at the renowned Doral Arrowwood Resort in Rye Brook, New York.
Located steps from the property's newly renovated and expanded practice area, this Westchester County location is just 45 minutes outside New York City. It was added to meet thriving demand for the unique, customized swing-analysis / golf-equipment fitting software that has gained Hot Stix a worldwide following.
The club-fitting center incorporates an array of proprietary, advanced technology and is overseen by Chris Marsh, a Hot Stix Master Fitter. Backed by 12 years working for some of the world's top golf club and shaft designers, Marsh helps players optimize on-course performance by integrating equipment that compliments their distinct swing characteristics.
"Hot Stix Golf assembles the most trusted and talented club-fitters and club-building craftsmen, and combines this human element with cutting-edge software," says Mark Flynn, CEO of Hot Stix. "Perfect club configuration for improved distance and accuracy results from precisely measuring loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates, smash factor and other variables."
Trusted by scores of Tour players, including winners of multiple major tournaments, Hot Stix takes the guess work out of selecting new clubs and improves equipment that is mass produced and bought off the rack.
Additional Hot Stix Performance Centers are in California (three locations), Scottsdale (two locations), Minneapolis, Dallas and Orlando, with several more opening in the next 12 months. Each facility employs the industry's most highly-certified cub fitters, all rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.
Appointments for Hot Stix Performance Centers are scheduled online at www.hotstixgolf.com or by calling 877.513.1333.