Lamkin Introduces New Grips, 2011 Lineup
16 Nov 2010
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Lamkin looks ahead to 2011 with award-winning lineup
- Several new models to dovetail on success of revolutionary 3GEN material

Lamkin's N-DUR with 3GEN grip and its Performance Plus with 3GEN grip both received Hot List gold ratings in Golf Digest. The grip Hot List appeared in Golf Digest's November issue. Judges reviewed 52 grips and selected their top 10 based on the grip's technology story, playability and feel. Only four grips received a gold rating, with Lamkin grips accounting for two of them. In addition, Lamkin's Crossline Tour grip received a silver rating.

Both gold-rated grips feature Lamkin's patent-pending 3GEN material, a synthetic rubber that dampens vibration and stays tacky in all weather conditions. The material will not absorb any moisture and can be easily wiped for a fresh feel and excellent traction. It continually performs better if it's cleaned regularly.

Looking ahead to 2011, Lamkin will unveil several new models using 3GEN material, including:

Lamkin’s first 3GEN model with a traditional taper. Unlike our Performance Plus and N-DUR 3GEN models that have a reduced taper and larger bottom hand, the R.E.L. was patterned after the profile of Lamkin’s Crossline, our best selling and most-popular grip on Tour. Another distinguishing feature: a revised surface pattern provides maximum grip surface area, thus exposing more of the 3GEN material to the surface of the hand. The grip, by the way, bears the initials of former company head Robert E. Lamkin.

With so much demand for our white grips in 2010, we’ve now debuted the Perma-Wrap Classic Standard in solid white. Made with our popular 3GEN material -- which also debuted in 2010 -- it’s the only Perma-Wrap grip offered in 3GEN this year. Perma-Wrap Classic Standard White with 3GEN is made with a seamless cylinder mold, as opposed to a two-piece mold. The advantage is we don’t have to buff the grip, so it leaves the grip incredibly tacky. In fact, it’s the tackiest grip we make.

Company founder Elver B. Lamkin established the company on golf grip innovation and then built the organization into a leader of the entire grip market. This year, we continue that tradition and honor Mr. Lamkin with new putter grips named with his initials. The E.B.L. Putter Grips feature our proven functional and innovative 3GEN synthetic rubber compound that can help golfers improve control of their strokes. The four E.B.L. models combine popular and timeless shapes with this revolutionary year-old material, allowing golfers to keep their forearms relaxed, apply very light grip pressure and minimize hand tension for smooth, consistent strokes. Models include: E.B.L. Paddle (shown above); E.B.L. Midsize Paddle; E.B.L. Pistol, and E.B.L. Smooth Pistol.

For information on all Lamkin products, visit www.lamkingrips.com



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6965 El Camino Real 105-631
Carlsbad, CA 92011

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