Covington, Ga. - At the 2009 PGA Merchandise Show in Orlando, Florida, the International Network of Golf presented Bridgestone Golf with the ING Industry Honors Award for the Product Ingenuity - Market Leaders category, recognizing the Tour B330-RX as the most innovative golf product of 2008.
The B330-RX, which has created a new category of golf ball, has taken the golf world by storm, achieving the third highest market share of any current golf ball in the industry in just a few short months. The B330-RX is the first ever Tour-level golf ball designed specifically to work for average amateur swing speeds, maximizing distance and control off the tee, with great greenside performance.
"We've known for a while just how good of a ball the B330-RX is, but it is rewarding to see other industry leaders taking note, as well," said Dan Murphy, Senior Director of Marketing - Bridgestone Golf, Inc. "We're thankful to the ING for their unbiased review of the products submitted for this honor, and we hope that this award will bring even more consumer attention to the fact that the B330-RX is a great fit for many skilled amateurs who have moderate swing speeds."
Called by some, the "Academy Awards of the golf industry," the ING Industry Honors program is conducted by the non-profit International Network of Golf to recognize outstanding achievement in the golf business.
For more information on the B330-RX and the entire 2009 Bridgestone Golf line, visit www.bridgestonegolf.com.
# # #
Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Fred Couples, Nick Price, Charles Howell III and Brandt Snedeker. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.