UST's Proforce AXIVCore helps Reavie win Canadian Open
28 Jul 2008
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FORT WORTH, Texas (July 28, 2008)--Innovative technology and high-performance shaft designs have a knack for winning and the all-new Proforce AXIVCore graphite shaft, designed and manufactured by UST (United Sports Technologies), dominated the field at this weekend’s RBC Canadian Open.

The victory marked the second straight Canadian Open title for UST and spotlighted the shaft manufacturer’s newest technological advancement — AXIV technology.

Chez Reavie became the PGA Tour’s first rookie winner of 2008 by breezing through the course and birdieing 16 of the 44 par-4s — the most under-par scores recorded on par-4s at the Canadian Open in a quarter of the century.

Reavie played a Titleist 909 D2 driver with a UST AXIV Core graphite shaft, the all-new shaft design that delivered superior stability and accuracy down the stretch.

Reavie, who was a three-time All-American at Arizona State (he wore an Arizona Diamondbacks hat in the final round) and the winner of the 2001 U.S. Public Links Championship, finished the week tied for fourth in driving accuracy, hitting well over 80 percent of fairways the first two rounds.

"Oh, man. I'm just so excited," Reavie said. "I don't think a lot of people understand when you're growing up and you're practicing and you're working so hard, this is, obviously, your goal. But there are no guarantees."

Although the new Proforce AXIVCore Series graphite shaft is not yet available to the public, the AXIV technology — which incorporates a single-ply of carbon fiber material woven in four directions to optimize torque, stiffness, feel and control — has been a proven winner on the PGA Tour. Located in the butt section of the shaft, AXIV technology provides stability and consistent shaft recovery that resists deformation at impact and then restoring the shaft to its normal shape more efficiently than other shaft on the market.

“The new Proforce AXIVCore shaft provides amazing stability and instills players with a feeling of confidence that enables them to hit more fairways, and we saw a terrific example of that at this weekend’s Canadian Open,” says Jim McIntosh, tour representative for UST. “Some shaft manufacturers continue try to confuse golfers with new options that simply amount to new color or fancier label, but UST continues to push the envelope with truly innovative technology. The AXIV echnology uses an exotic substance that is the most ingenious material in graphite shaft production today.”

UST Proforce AXIVCore shafts are scheduled for availability to consumers in November 2008.

High-performance UST graphite shafts are played by some of the world’s best players such as Davis Love III, Rod Pampling and many others. For more information on UST or UST products, contact sales and public relations manager Randy Stuart at 281.250.8465 or visit www.ustgolfshaft.com.

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