Zepp featured in Apple's "Strength" Ad
12 Jun 2014
by Pete Wlodkowski of AmateurGolf.com

see also: Sponsor News


Apple's big summer ad campaign for the iPhone 5s features a dozen of the top health and fitness apps you can use to do things like plan your workouts, improve your soccer kick, and (our favorite) analyze your golf swing in 3D. It's all set to the nostalgic tune "Chicken Fat" which was composed for President John F. Kennedy’s Physical Fitness Program and distributed to schools nationwide. (Does Apple know how to advertise or what?)

If you're an AmateurGolf.com regular you may have recognized the small lime green 3D swing analyzer as coming from no other than our official golf swing training partner, Zepp Golf. The Los Gatos, Calif. - based company has a device you can purchase for just $149.99 that allows you to have access to the stats and swing views you need anytime you want, not just when you have access to a launch monitor. Tour players, better amateurs, and college golf teams are using Zepp in a number of unique ways which we feature in our "Golf Instruction Using the Latest Technology" blog.

So how did they wind up in an Apple commercial that's going to be seen by millions? The product sells well in Apple's retail stores, for one. But more importantly, it's unique, and gets great reviews.

"We knew we were up for consideration," said Zepp Marketing Manager John Michael Hauer. "But we literally didn't find out until two days before the ad aired that we made the final cut.”

If you haven't seen the ad, click on the link above to check it out. And if you don't know about Zepp's swing analyzer and app, visit the Zepp website to learn more.

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