SAN DIEGO, Calif., (Feb. 11, 2014) – Lamkin Corporation, the original manufacturer of premium golf grips, is very proud to announce the addition of Brandt Snedeker to its team of brand ambassadors. The agreement formalizes the company’s long relationship with the 2012 FedEx Cup winner, who has played with Lamkin grips throughout his professional golf career.
“I couldn’t be more excited to finalize Lamkin’s team of brand ambassadors with the addition of Brandt Snedeker,” said Lamkin CEO, Bob Lamkin. “As a family-owned business, it’s incredibly important that we align ourselves with players that not only share our passion for golf, but also represent the integrity and authenticity that are hallmarks of the Lamkin brand. Brandt’s conduct and accomplishments on and off the course make him an exceptional representative of our core brand values.”
Brandt Snedeker has won six PGA TOUR events, including his outstanding win of the 2012 Tour Championship and FedEx Cup. He has amassed over 40 Top 10 finishes on the Tour and is currently ranked 17th in the Official World Golf Ranking. Off the course, Brandt and his wife Mandy established the Brandt and Mandy Snedeker Foundation in 2012 to fund valuable scholarship and youth enrichment programs in their home state of Tennessee.
In addition to continuing to use Lamkin golf grips, Brandt will be prominently featured in a number of Lamkin’s upcoming advertising, promotional and social media campaigns. He will also provide ongoing product development and player testing feedback. Brandt’s current grip of choice is the best-selling Crossline, a favorite among top Tour players for nearly 15 years.
Lamkin Grips is also represented by Arnold Palmer, arguably the greatest golfer and golf ambassador in the history of the game. Mr. Palmer has been using Lamkin grips on his equipment for more than 60 years, becoming an official spokesman for the company in 1997.