Cobra Puma Golf has a reputation as a fun company, with lots of color and flash in their products and sponsored players. Many years down the road from their separation from former parent company Acushnet Golf, Cobra is taking a performance approach to their clubs in 2014. (Cobra Tour staffer Rickie Fowler, by the way, is taking a similar approach to his goals in 2014 as he desires to be known for more than his flashy apparel.)
On a sunny California Saturday, I had a chance to catch up with Cobra Puma Golf Product Marketing Manager Jose Miraflor, who walked me through the latest BiO CELL drivers.
The Cobra BiO CELL driver ($299) has a new system called "Crown CELL" weighting and a forged face that combine to reduce the weight in the crown and face resulting in a lower center of gravity (CG), higher moment of inertia (MOI) and faster ball speeds. Combine that with a really nice stock shaft offering, the Project X PXv (just 60 grams in stiff) and you've got a club that the company claims will provide more distance, even on off center hits.
Of course, we're living in an adjustable world and the BiO CELL has 8 settings through the MyFly8 hosel. My initial "one drive" test had a great result - a 280 yard drive with a slight draw. The feel and sound were excellent.
BiO CELL plus
Although I haven't yet had a chance to test the BiO CELL+ driver ($399) I look forward to seeing what the smaller head and new alloy material do in the 440 cc "player's" version of the BiO CELL.
The driver has the same cell weighting system in the face and crown, and multi-material construction that Cobra says "reduces weight vs 'all titanium' drivers to deliver a lower CG for a higher ball flight with lower back spin for longer distance."
As my friend Ron (a car guy) always says about cars, and drivers of the golf variety "it's got to look good to your eye." Based on their technology and good looks, Cobra BiO CELL drivers fit that bill.