Team Titleist tests new NXT, Velocity balls
04 Feb 2014
see also: Equipment Reviews
Before any Titleist golf ball is launched into the marketplace, it goes
through a rigorous design and development process that is focused on our
mission to design and produce golf balls of superior performance and
superior quality for serious golfers.
There are many steps along this path of bringing a golf ball to market and
one of our favorite parts of the journey is when we get to meet with
golfers throughout the various player-testing phases.
And when our R&D team started working on the new 2014 NXT Tour, NXT
Tour S, Velocity and DT SoLo golf balls, we enlisted members of Team
Titleist to help us test some prototypes. For nearly two years leading up
to our recent launch, over 40,000 amateur golfers from around the world
received prototype golf balls, conducted on-course tests and provided us
with their input.
The data and feedback we received from this group of passionate golfers
helped guide our design and development process and was invaluable in
helping us to introduce meaningful improvements for each model in the new
lineup of 2014 Titleist Performance golf balls.
Along the way to launch day we caught up with a few Team Titleist
members who put the new products to the test and asked them tell us
what they thought. Check out the videos above to hear what they had to
say about the new golf balls.We’d also like to thank all of the Team Titleist
members who participated in this most recent wave of white box testing.
Whether you were on camera or submitted feedback via e-mail, Twitter or
otherwise, we really appreciate all of your help and we hope you enjoyed
being a part of the process.
And if you’re wondering how you can take part in a future product test
panel like this, remember the more you participate and the more engaged
you are with Team Titleist--from posting in the discussions and adding blog
comments to completing your profile--the better your chances are at
potentially opening the doors to these exclusive Team Titleist
The new 2014 Titleist Performance models are available in golf shops now.
We think you’ll agree that these new balls provide the performance, quality
and consistency, from ball to ball and round to round, that is deserving of
the Titleist script. To learn more above the new 2014 NXT Tour, NXT Tour
S, Velocity and DT SoLo golf balls, click on the images below.
WATCH THE TEAM
TITLEIST TESTING VIDEO »