Annual invitational event sponsored by apparel
manufacturer Straight Down and supported
by sponsor companies from the California
Format is one pro, paired with one amateur
-- pros are PGA Club pros and members of
various professional tours with enough "big
names" to bring out thousands of spectators.
And the spectators are rewarded with up-
close access normally not found at a PGA
Tour event, as well as $1 hot dogs,
lemonades, and beers and $2 burgers. The
ALS Foundation was named as the
designated beneficiary in 2009.