Equipment Review

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Lamkin introduces grips designed for women

amateurgolf.com Staff    view all articles from this source
published 03 Apr 2012

SAN DIEGO, Calf. (April 3, 2012) -- The difference between men’s and women’s equipment needs on the golf course is as different as … men and women. Such is the case all the way up to the golf grip, which is why Lamkin’s 2012 collection now features an expanded line of grips exclusively designed for women.

Lamkin, which already offers the widest assortment of grip sizes in the industry, has gone beyond sizing to include profiles and materials engineered to suit a woman’s swing and grasp. Among the company’s latest releases are the new Undersize R.E.L. 3GEN ladies’ grips. Constructed with a modified version of Lamkin’s proprietary synthetic rubber compound, these grips offer a softer feel than the Standard, Midsize and Oversize models, while still delivering superior tackiness, shock absorption and shot feedback.

The new R.E.L 3GEN Ladies’ grips (MSRP: $6.49) are available in on-trend neon pink and neon purple colors. An Undersize all-black model with the traditional and firmer 3GEN material also is available.

Crossline – Lamkin’s most popular grip for more than 15 years – now boasts an Undersize Ladies’ model in pink trim and traditional black with white trim. Like its Standard, Midsize and Oversize counterparts, the ladies’ Crossline (MSRP: $4.99) features a distinctive, densely spaced pattern that provides superior lateral traction.

The company’s budget-friendly X10 grip collection also accommodates smaller grip sizes, with an Undersize model made of a durable, proprietary synthetic rubber material designed to last round after round. Available for just $4.49 per grip, Lamkin’s Undersize X10 enables golfers to affordably update their playing experience as frequently as they wish.

“One common goal among all golfers is to improve their game, so it’s only fitting that we deliver technology to make that possible for all players, regardless of gender,” says Lamkin CEO Bob Lamkin. “Our research shows that female golfers are looking for style in their grips – which we’ve reflected in Lamkin’s updated palette – but even more, they want the right comfort and feel. We’re proud to offer this expanded grip selection to what traditionally has been an underserved market.”

For more information about Lamkin Grips, visit www.LamkinGrips.com.

ABOUT LAMKIN GRIPS Lamkin Grips’ golf heritage dates back to 1925 when founder Elver B. Lamkin began manufacturing the first leather-wrap style golf grips. Today, the family-owned business delivers the industry’s best assortment of game-enhancing grips that continue to earn loyal global customers including premium club manufacturers and golfers of every ability. With more sizes, styles, patterns and materials than anyone else in the industry, Lamkin Golf grips provide custom-fit performance benefits to every golfer regardless of age, gender, handicap or rounds played. Last year, Lamkin dominated Golf Digest’s Hot List – one of the industry’s premier golf grips review resources – by securing half of the list’s coveted gold medals.



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