amateurgolf.com interview withTRUE Linkswear
President Rob RiggStaying true to its founding roots, TRUE Linkswear offers the TRUE phx for 2012. The phx --- short for Phoenix --- is TRUE's latest model and, more importantly, the next step in a rather interesting and unique approach for the young golf shoe company.

Originally launched to provide footwear for the legion of golfers who still prefer to walk, TRUE hit the proverbial nail on the head with last year's TRUE Tour, which was the shoe company co-founder Ryan Moore wore on the PGA Tour.

TRUE phx features five separate designs Visit TRUELinkswear.com for more information

For 2012, TRUE's phx takes the thought process that makes the Tour so great and brings it to another level altogether.

"We had some customers say, 'Hey we really like your shoes but we want something cooler that will really look good with shorts and jeans,'" said Rob Rigg, President of TRUE Linkswear. "What we have is a hybrid that you can wear on and off the course."We think it's much more logical."

The TRUE phx features the same Ergo-traction 2.0 sole as its predecessor, relying on smartly- designed tread-like patterns. What separates the phx, though, is the addition of rubber spikes that add to traction without sacrificing comfort. In fact, the phx, much like the Tour, and the Stealth (True's other offering) are still crossover shoes you can wear on and off the course.

The shoe's outer skeleton features water- resistant leather, True's 3D mesh liner and insole and a memory foam heel. Like all True models, the phx is built on the company's trademarked barefoot platform. If you've ever worn a True product, you know exactly what this means: extreme comfort, plainly put.

Perhaps the most recognizable piece to the Phoenix's puzzle are its sharp designs and liberal color patterns. The phx comes in four different bold color combinations plus a limited edition white and orange creamsicle model. Golfers can choose from black/grey, brown/tan, white/navy and (this writer's favorite) grey/charcoal/electric blue.

The TRUE Linkswear phx shoes for 2012 start at $99.

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