MEMPHIS, Tenn. -- Shafts designed and manufactured by True Temper kicked off the 2010 season with a victory at the SBS Championship at The Plantation Course at Kapalua. The new SBS champion played Rifle shafts in his irons to best the unique field of approximately 28 PGA TOUR professionals and to win a $1.2 million paycheck.

Last season, True Temper led the PGA TOUR with more than 40 victories and a clean sweep of all four PGA majors. This weekend, True Temper's Dynamic Gold and Project X brands were the overwhelming favorites among players, with 24 sets in play while the closest competitor only had two sets in play. Additionally, nine players finishing in the Top 10 trusted True Temper shafts for the ultimate performance and 24 players in the field played True Temper shafts with the closest

"The SBS Championship consists of champions from the 2009 PGA TOUR season, so it's a highly competitive tournament with some of the best players in the world," says Scott Hennessy, president and CEO of True Temper Sports. "True Temper has led the golf industry for more than 70 years, and we remain dedicated to producing shafts which deliver unparalleled performance on tours worldwide."

The Number One shaft manufacturer in the world, True Temper Sports has delivered hundreds of professional tour victories around the world, and True Temper shafts, such as Dynamic Gold and Project X, continue to dominate the PGA TOUR week after week. Featuring a high-flex, tour weight design, Dynamic Gold steel shafts are the top-selling shaft in golf and are preferred by skilled players seeking a low, penetrating ball flight. True Temper's Project X shaft is another successful brand which is well-known a providing a dedicated constant taper rate per inch for each shaft in the set. Longer taper rate results in more energy transfer to the ball and the ball gets up faster and flattens out for a penetrating trajectory. Dynamic Gold shafts are available in tapered and parallel irons and parallel woods, while Project X steel shafts are available in tapered and parallel irons.

For more information on True Temper shafts visit www.truetemper.com and http://facebook.truetemper.com.

The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com .